1. What is a Content Strategy and why is it important? If you've ever wondered how Google is able to find the best webpage for your search query, the short answer is this: They compare the words you type, with the words that appear in their database of all the websites of the Internet. Basically, Google has downloaded the text of almost every website in the world. And they have organized these sentences into a large database. So, when you search Google, their computers crawl through this database and fetch the URLs of the websites that contain your search words.
This is, of course, an overly-simplistic summary of what's really going on. Search engines are much more sophisticated these days, and the mere presence of the word on the web page is only one factor in determining search rank.